SEO Step – Search Engine Optimization News & Tools

It is very hard to write some topics in your blog. Moreover, to choose the topics to write is more difficult.

Recently I have found the eay to choose what to write easily. Now I will join forums and seek what anybody wants to know and I will never reply any questions there. Instead, I will take those questions to reasearch and reply them here.

That it the great resource of how to write topics to your blogs.

Please note that many search engines take a few days to a few weeks to index your web sites to their database. Many major search engines take more than 4 weeks even 6 weeks to index your web page. Please give yourself enough time for the engines to add your site to the database.

How Spider Engines work?
After you submit your web site to the engines, your URL will be first stored in a temporary database, and then the search engines will send a robot or spider later in a regular time to visit your web site and determine whether your web site to be indexed or not. Most major engines will spide your web site more than 2 weeks, while some other engines may take more than 6 weeks.

Note: Please also note that there is not guarantee that your web site will be indexed by search engines even the “robot” has visited your site. Normally, you don’t receive any reply from those spider engines when your web site has been indexed.

How Directory Engines Work?
For directory type of engines like Yahoo is different to those spider engines such as AltaVista, Google etc,. Yahoo. depends on real people to decide who gets listed in their indices. For instance, Yahoo! has dozens of editors who review submitted sites and decide whether or not to include them on the Yahoo! lists. And, while there’s no guarantee that an editor will even look at your site once you submit it, you are very lucky if they accept your submission with in a few days.

How Pay-Per-Inclusion Engine Works?
For Pay-Per-Inclusion engines, normally your web site will be indexed within 2 to 7 days depends on the payment plan you sign up. Some Pay-Per-Inclusion engines such as Yahoo or LookSmart request you to pay more if you would like to have your web site indexed within 3 days.

How your web site rank?
Furthermore, even though your web site has been added to the database, but because thousands of web sites will be added to the search engines every day, if your web site does not list on the top position of the engines, it is very hard to find your web site. Submit your web site to the search engines and how well your web site rank on the search engine are two DIFFERENT things.

It is IMPOSSIBLE to get your web site to the top 10 position in 2 or 3 days
To get your web sites list at the top position of the search engine is a progress, it does not happen just overnight. You need to learn and study the way how to improve your web ranking and use the tools we provide in Dynamic Submission to improve your ranking smoothly. It is impossible to expect your web sites to be indexed at the top positions in just 2 or 3 days. Normally, it may take 2 or 3 MONTHS to move your web site from the bottom to the top.

How to improve my web ranking?
The best way to improve your odds of getting listed–and highly ranked–on any search engine or directory is to use the right words. Please use all the tools we provided within the Dynamic Submission to optimize your web site and move your site to the top position on all major search engines by the keywords you selected.

With directories, those words include choosing the proper category where your site should be listed, and making sure that your pages are interesting enough to catch the editor’s eye. Creativity can be the key to getting a good directory listing.

You need to be creative in a different way to attract a search engine’s attention. Search engine spiders sort and rank sites using keywords–terms that they think describe the content on your site. These keywords can be located in one or more places on your page: the title, the first few paragraphs of text, and inside Meta tags on your pages. Not all search engines look for keywords in all those places, however. And some weight words in different places higher than in other places.

The content of your web page is the key to get your web site to be list on the search engines. If your web site is only designed for Good Looking such as contain only the images, flash, javascript etc, but there are no valuable contents on the page, your web site will be simply ignored by the search engines because the search engines will index web sites which contain the valuable information not just good looking image.

Search engine optimization helps draw Web traffic

It is more important than ever for small businesses to have a Web site, but building a site is only half the battle. You must also attract customers.

Making sure your site has a good page ranking with Web search engines is one way to draw customers. You want your site to appear in the first few results when potential customers do Web searches related to your business.

Search engine optimization is the process of getting a good page rank. Search sites don’t disclose their algorithms, but certain techniques have proven effective.

CHOOSING KEYWORDS

The first step is to pick out keywords. These are the search terms customers will use to find you. Picking keywords can be tricky. Yahoo’s Keyword Selector Tool

(http://inventory.overture.com/d/searchinventory/suggestion) will help.

It is difficult to rank highly with really popular keywords because too many people use them. Optimize pages for several less popular terms. Choose narrow search terms instead of broad ones. You have a better chance of getting a good rating.

Unless you have a strong brand, don’t use your company name as a keyword. People search by product type, not by name. However, you may want to optimize a page for your location. This is particularly true if you provide a service.

USING KEYWORDS

Once you’ve chosen keywords for a particular page, you’re ready to go to work. Use the keywords in the page’s text, but don’t overdo it. Focus on providing quality content. Use the keywords in the page’s metatags and in headings. HTML pages use metatags to tell Web browsers about the page. In the HTML code, you’ll find title, keyword and description metatags.

Avoid software that writes pages for you. Search sites may detect pages written by software and penalize them.

And don’t try to trick the search sites by hiding text. At one time, sites packed keywords into blocks of text that were the same color as the background. They were not visible to the reader. But search sites are wise to that. Try it and you’ll likely be penalized.

You can test your keywords with pay-per-click advertising. Bid on keywords through a service like Google’s AdWords. See if the words attract paying customers.

You can also put the ads on your site. If your pages are optimized well, the contextual ads will relate to your keywords.

BUILDING INCOMING LINKS

In-bound links to your site also improve your rank. Each link counts as a vote for your site. So encourage other reputable sites to link to yours.

Avoid link farms – Web pages that do nothing more than link to other sites. A link farm would be used to boost your site’s apparent popularity. But search engines are on to link farms. You may be penalized for using one.

You may want to start blogging about your industry. You can use a free service like Blogger, WordPress or LiveJournal. Link back to your site frequently.

OUTSOURCING YOUR SEO

You should monitor your SEO campaign, but be patient; it can take a few months to see results. You’ll need to tweak pages as time passes because search sites change their algorithms. Also, other pages could gain higher rankings, pushing yours down.

To speed things along, submit your site to the search engines. Submitting repeatedly is considered spamming. So be judicious. Submit your site at the following links:

Google: www.google.com/addurl/?continue(EQUALS)/addurl.

Yahoo: http://submit.search.yahoo.com/free/request (registration required).

MSN: http://beta.search.msn.com/docs/submit.aspx.

If your efforts are unsuccessful, consider outsourcing your SEO campaign. Many companies specialize in SEO.

What you should do for the 1st thing is to follow the instructions of W3C for the general basic steps and use their useful SEO tools to check your web design.