Does the internet world know that traffic generation from a SEO operation doesn’t work anymore because Google has changed? The changes just happened in the last few months on Google. In order to make the most money they need to understand these changes.
Why should I make SEO priority? In one month 6.7 billion searches were done on search engines. Every day motivated buyers use search engines to find and buy products online. Over 200 million searches per day are made through Google. That is an immense amount of traffic.
If the internet market can learn how to rank high on the search engines then they will increase quality traffic to their website. Superior rankings equal quality targeted traffic. If they don’t get this traffic then their competitors will scoop it up.
How much money are they losing if they don’t have a high Google search engine ranking? How much of this money has their competitor snatched?
How can the internet marketer flood their website with high quality, responsive traffic for free? The answer is search engine optimization. The purpose of SEO is to improve your ranking in the search engine results. A superior ranking in the major search engines is the best way to bring quality visitors to their website.
Google is the top search engine. They can also use Google, Yahoo, and MSN.
Two types of SEO:
1.) On page optimization.
This is SEO that they do right on their website. They modify code directly on their site. This is what they say about your website (text, copy, links, keyword density in copy and headline, metatags, etc.) On page optimization used to be the primary place to work to obtain superior rankings in the search engine listings.
The page title is the number one on page factor that they need to focus on.
Page title tips:
• Limit the length of their page title of 65 characters or less.
• Incorporate keyword phrases into their page title.
• Grab the searchers attention.
• Each page should have a unique page title.
• Repeat your title tag in their H1 tags.
• Their title is the link that is shown in the search results of the search engine such as Google.
• Focus on click through rates and conversion rates.
However, there are problems with on page optimization. If they want to rank for something people tend to exaggerate or lie to get traffic. This caused the results in the search engine to differ from the actual websites. Google knew this was a problem. Therefore, Google decided to focus on off page optimization.
2.) Off page optimization.
This has to do with what others say about their website. Google has determined that what others say about their website is more credible that what they say. These other people act as a credible referral.
Links are critical and Google measure their links. This gives Google a way to measure what their site is about. Incoming links count as a vote to determine the relevancy and popularity of their site. An incoming link is a link from another site to their site.
Examples of links include:
• Blog post links
• Press release links
• Social network links
• Text links
